Behind the Scenes As LAFW Staff

CEO Natanya T. shares her story of working behind the scenes at one of the biggest Fashion Week companies in Los Angeles.

From New York through to Milan Fashion Week, recognized for highly coveted runway shows, is now making way for Los Angeles who is here to make their mark.

When you think of the City of Angeles, the glitz, the glam, and the life of Hollywood come to mind and LAFW brought just that with a showcase you wouldn’t believe.
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The Official Los Angeles Fashion Week is on a mission, getting LA recognized for its world class fashion and being part of that journey as a member of the staff team has been a rewarding experience. 

The Office

From weekly staff meetings, conference calls, writing press releases, planning, prepping, and sending out a thousand emails (not an exaggeration) being a member of this hard working staff team has been nothing short of...exactly that… HARD WORK. 

This team shares a common goal of raising the profile of fashion in Los Angeles as we know it. Los Angeles is one of the most cultural cities and the importance of showcasing this diversity has made The Official Los Angeles Fashion Week one of the most sought after organizations that this city has to offer with high style innovation.

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Being behind the scenes has many challenges, many roadblocks and pitfalls but seeing the months of preparation boil down to the final moments is indescribable.

Sleepless starry nights turned into star studded red carpets. Closed doors on set designers, partnerships, and vendors turned into open doors for better opportunities turning SS19’ into one of the greatest seasons LAFW had to offer.

This company is a collaboration and a movement going up against other fashion week brands in the industry while making a name for themselves in the process. Putting LA fashion on the map for the world to see with top designers and style innovators, now’s the time. Strap up your heels or fix your tux because the doors are opening for you take a peek into this posh black tie affair, because ladies and gentleman THIS is LAFW. 

Special thanks to Executive Producer Arthur Chipman for the opportunity and the entire LAFW staff team that made it all happen. This fashion week would not have been possible without the team that puts in the hours long after the meetings conclude. LAFW continues to rise because of YOU. 

​For more behind the scenes stories and coverage on Fashion Week, please now join my journey with Art Hearts Fashion Week where the new wave of inclusive fashion, diversity, and artistry are on full display.