From Beychella (formally known as Coachella), to the queen announcing that she will be donating $100,000 in scholarship funds to four historically black colleges, Beyoncé has done it again by making power moves.
She is using her platform to bring visibility and empower an organization for young women of color known as Figure Skating in Harlem (FSH). The non-profit extracurricular program that focuses on academic achievement and athletic discipline through ice skating has captured the queens attention.
Beyoncé enlisted the young achievers of this organization to debut her spring 2018 Ivy Park collection. Shown to 120M followers all at once, the young women of FSH will be featured on Beyoncé’s social media platforms (the dream). These ladies will step into the spotlight, showcasing their artistic skills as they eloquently glide across the ice doing what they love and it never hurts to be wearing Beyoncé’s clothing line while doing it!
Take a sneak peek of the video below: