Put it on hold till next time because the luxury streetwear brand is taking a break, effectively immediately.
The co-founders Shayne Oliver and Leilah Weinraub have made this choice to focus on their own current projects.
According to fader.com, “Weinraub is currently developing her film and directorial career with her upcoming project ‘SHAKEDOWN,’ included in the Whitney Biennial in May. Oliver will be devoting himself in the immediate future to his responsibilities at Helmut Lang.”
The news does come as a surprise to the fashion industry since the brand was just gaining recognition by fashion elite’s.
Launched in 2006, HBA defied gender stereotypes with its bold ‘envelope-pushing’ collections which captured the attention of many.
“Hood By Air was launched because there was something missing — this is the driving force behind the brand,”
Oliver told Footwear News in 2015 according to footwearnews.
“If you look at each collection, it will tell you what I didn’t see at the particular time.”
The label states that it is not gone for good, and that it will continue to fulfill its creative vision in the near future.
We can’t wait to see what creative genius Hood by Air will unveil as their re-release collection.