Bringing chaos to couture, designer Edwin Hayes creator of Sav Noir brought his dark underworld visual to life from the lights, to the music, the dancers and of course to his latest fashion line.
Under the dim lit room of the Humble Studios in Downtown Los Angeles, aerial dancers took to the front of the runway as they intertwined themselves in the black fabric to folk singer Almeda Riddle's 'My Little Rooster'.
As the lighting rose, so did the music tempo.
Models strut their way to down the runway in grunge pieces that Hayes does not shy away from. He is known for creating looks for the bold and daring.
This is a brand for those who fear nothing, and don’t shy away from being different in a world where being ‘abnormal’ is well… rejected.
Tattoo clad models took to the runway in a sense of freedom as they were praised for their elaborate body ink. No longer did they have to hide how they chose to express themselves.
Black-dominate visuals took the runway by force with leather stray jackets, metallic/leather head pieces, and LOTS of black vinyl.
Dark and chic aesthetics is geared towards rebellious souls that society chooses to outcast.
The brand Sav Noir is about inclusion and representing the alternative world, while bringing a little edge to the 'play it cool' LA vibe.